Show notes: newinceptions.com/session29
When doing business in today's world, one of the basic things that we have to have is a website. It's the central hub to all of our social media and it's where we own EVERYTHING that's on it. It's not rented space (meaning that if we have content elsewhere, if that company were to ever break ties with us or that they just bellied up, we would lose our business from there). When you have your own site, you protect yourself from these issues. However, once you have that website up, there's always going to be all kinds of maintenance that you have to do to keep it relevant. One of the easiest ways to drive Search Engines to your site is to produce content on a regular basis (just like this!). Other things that you can do include SEO (Search Engine Optimization) and SEM (Search Engine Marketing - if you've never heard of SEM, you might have heard of backlinking which is part of it.) Like many people who do online marketing for a living, I know a thing or two about making websites. Once you do it once or twice and you're used to running your site, then you can help others get there. However, that's really just scratching the surface. There's so much more that goes into having a successful website, it's not even funny. This session's guest has made helping people do all those other things that make a successful website his business. From getting one up from scratch to helping simply with SEO and SEM, Jon has his clients covered. Working in an efficient, transparent, and very communication centric manner, he doesn't try to sell people and small companies a one size fits all solution. He's all about customer service. Which in the online world can be somewhat rare - especially since a lot of hosting companies are moving towards easy one size for everyone solution methods. In this particular chat with Jon, we discuss how he lined himself up for success, why you should be aware of what SEO and SEM are, the importance of knowing keywords when creating your website, and why he believes customer service is so important - today more than ever. We also touch on how he got into the work he does and what kind of clients he likes to have. Whether you're looking to get your website noticed in an ocean of websites, or you're simply thinking about being a freelancer that does similar things, this is a good talk for you.