The Angles of Lattitude Podcast

How to Get on TV: Using Your Story to Gain Interest in Your Business with Sabrina Santucci (AoL 181)

Full Show Notes: newinceptions.com/181

On the show, we've asked several of ours guests a particular question when we know they've had the answer. And that question is simply this "How did you get on TV?"

Interestingly, there's been a few different answers. But the one thing which was common between all of them was that they had a compelling story. The other part was that they networked into the spot.

Now, I get what that means. It means that you either found someone you knew who knew the person you were trying to connect with. Or, you randomly connected with someone who could get you on. One's a little more intentional, however, both have the same result.

However, what if you don't know where to start in doing that? Sure, there's courses that can teach you how to network with the right people. But wouldn't it be easier if you could just reach out to someone who could help?

If you believe you're looking for that kind of person, then today's guest is someone you should connect with.

Sabrina Santucci has the network and the skillset to help you on local TV and potentially help you go national. As she says, there's different strategies for each.

Listen in as Veronica and I learn more about the key things we need to keep in mind as we look to get on TV.

Enjoy!

Dirk van Reenen - A Great Challenge Means Great Opportunity - How to Build a Pivot Ready Business Team from Day 1 (AoL 180)

Full Show Notes: newinceptions.com/180

For a lot of business owners, the pandemic has cost them their livelihood. For example, Yelp! recently shared that 55% of the businesses using their platform which closed down due to the pandemic aren't coming back. What's a business team to do when you're looking at those kinds of numbers? How can you avoid having to close down?

The answer, I believe, is all about being able to make a pivot. And this is something we've been discussing in great detail on the show.

Unfortunately, for some business teams, pivoting might not be too obvious. Sure, curb service and delivery for some restaurants makes sense, but what if your restaurant wasn't so much a restaurant, but a bar? What if you're reliant on a market that's not doing so great right now such as realty?

Today's guest, Dirk van Reenen, excels at helping teams focus on the foundations of business and how they scale their businesses in ways that they might not have noticed before. In fact, with the future looking like things will be changing faster and faster, it's important that all businesses know how to quickly pivot.

So what does that look like? Well, the first thing is all about building the right team - and that's where today's conversation takes us.

Listen in as Andy and I learn more about Dirk's business BERGflow and how it might benefit those of us going through or preparing to go through a hard time.

Enjoy!

Rohan Kale - So You Want to be a Social Influencer?: A look at Social Media Marketing in 2020 and Beyond (AoL 179)

Full Show Notes: newinceptions.com/179

Today, more than ever, videos play a large part in social media marketing. If you have a goal of becoming a social influencer, there's a pretty good chance you'll need to know how to not only make but produce good quality content to attract people to be part of your audience.

Here's the catch, though. Not all business owners want to be social influencers. In fact, many business owners might prefer to stay out of that particular limelight because they feel that it would take even more time to make that extra content. Time they could be spending doing what works and less experimenting with new content.

So how does someone who prefers to work their craft and/or work 1 on 1 with their clients, find the time to create and edit this new content?

Well, truth is, they need to bring in someone who has a proven process to attract the right type of audience.

Our guest, Rohan Kale, fits the bill. Personally, I call him more of a social media marketing architect. Not only does he has the process down, but like an architect, hires out the in person work to local videographers.

It's a really fascinating business model.

In this session, Andy and I learn how he got started in business and what about his approach makes his process a winner today and in the future.

Dr. Ryan Gottfredson - Unlocking Greater Success - How We Can Move From a Fixed Mindset to One of Growth (AoL 178)

Full Show Notes: newinceptions.com/178

When we have the discussion about achievement and having greater success, many times we go straight to tactics and tools as the answer. Or, if we know better, maybe we'll take a look at our vision and mission and see if it needs to be tweaked a bit.

One thing we often skip over, however, is our mindset. As we've been learning in the show recently, mindsets can be seen as the lenses we see the world in. And there's a lot of talk about going from negative mindsets to more positive alternatives.

Most of the time, though, this has been a bit of nebulous concept. Especially, when we don't know where we're currently at and how we can improve from there.

However, in this session, our goal is to bring that conversation down to reality a bit.

Our guest, Dr. Ryan Gottfredson, has spent over five years looking at the knowledge and data on what it means to go from good to great when it comes to mindsets. And what he's found is that mindsets can actually be quantifiable.

Through his assessment and book, Success Mindsets, we have a way to find out where we're at in our positive and negative mindsets and have a plan to move all our

If you've been searching for an assessment to help you get more clarity on where you should go in your self development journey, this is a great place to start.

Enjoy!

Commander Dale Brown - Creating Safe Neighborhoods: Why Knowledge of Self Defense is Vital to a Free Society (AoL 177)

Full Show Notes: newinceptions.com/177

During the civil unrest of 2020, there's been a lot of talk about how to create safe neighborhoods for everyone. However, this isn't a new topic by any means. In fact, it's an issue that many cities have been dealing with for a number of decades.

For example, here in Indianapolis, we're way ahead of the curve when it comes to homicides for the year. It's only June and we have had over 100 people killed. This curve has been rising year after year.

Add to that the frustration people have with law enforcement and the systems in place for their accountability, and it only makes sense that there's protests.

However, where many people draw the line is when those protests turn to violence. When protests turn to riots, that's where the message starts getting lost.

So, if people want to make a change for the better, wouldn't it make sense that they do so in non-threatening manner?

This session's guest, Commander Dale Brown of the Threat Management Center in Detroit, MI, believes that's the case. On top of this, through his experience of over 25 years, he also believes that when people know a bit about self protection, crime in neighborhoods tends to go down.

In this session, Veronica and I learn why this is the case, and what society can do to erase the man made construct of race all together.

If you're a peace loving individual and have wanted to have your voice heard, then perhaps Dale's message is for you.

Enjoy!

Chris Spurvey - The Ambivert Advantage - How to Sell When You Don’t Like Sales (AoL 176)

Full Show Notes: newinceptions.com/176

For many people, the main reason they don't start a business is simply because they don't want to (or feel they can't) sell. In fact, many of the most successful books in business are those that teach the reader how to sell. And interestingly, many of those books teach tactics that reinforce the reader's perspective of sales. This perspective being that sales is all about bypassing objections that a potential buyer would have.

However, what I've learned in the last few years is that sales, when done right, is more about adding value or service to someone who needs a particular solution. Meaning that, if you're looking to develop a sales process, it needs to include a phase where you can ask questions from the potential buyer. It also needs to include a point where you suggest the solution based on the buyer's needs. And then, if they need help, they'll ask for it.

This session's guest, Chris Spurvey, is all about that process. And, in fact, he suggests that ambiverts, who are people who aren't quite extroverts or introverts are the best equipped to do sales.

Interestingly enough, most people who can't think of doing sales the "traditional" way, are, in fact, ambiverts.

In this session, we learn from Chris why ambiverts like him, have this special power to be super successful at giving people what they want.

If you've dreaded sales in the past because you don't want to come across as being sleezy or pushy, then this chat is one you don't want to miss.

Enjoy!

Dr. Greg S. Reid - Ok, Now What? Tips for Getting Ahead in Life and Business After the Pandemic (AoL 175)

Full Show Notes: newinceptions.com/175

As the world heads back to a post pandemic normal, more people find themselves wondering about getting ahead of the new status quo.

As we move forward, once again the majority of the population is realizing (again) the future is uncertain. Just like security was a big concern after 9/11, corporate wellness is going to be a huge topic moving forward. Corporations, being the relatively static entities they are, prefer to have all their ducks in a row. The more predictable the future is, the better they look to their investors.

So one would think that part of the new status quo is going to be maintaining a healthy workplace and workforce. Is a business capable of properly reacting to potential future waves of this (and other) diseases?

For us creative entrepreneur types, we know that with uncertainty comes big opportunity. So that's why in the last couple of months, my business partners and I have been working on starting a wellness consulting business.

If the corporations want to go digging for gold (wellness), then we're more than happy to help them find the tools they need.

Even if you don't have the expertise to capitalize directly on the new status quo, there will be more than enough room for to indirectly capitalize on it.

For example, perhaps you're an artist. Is there a way for you to use the technology everyone has become accustomed to using to get more people around your work? (Yes, virtual art shows...)

As we speak with this session's guest, Greg Reid, Veronica and I learn a little bit about the mindset he's using to propel himself into future success.

If you've not heard from Greg before, then today might be one of those days that changes the trajectory of those that follow.

Enjoy!

Recognizing The Delusion Of Passion: Helping Millennials Find True Freedom - Mark Nathan (AoL 023)

newinceptions.com/session23

"Being financially free. What a goal. Man, if we could only be financially free, we wouldn't have to work!" Has said many a millennial entrepreneur as they set out on their first business. I know that was the case for me when I first fell into entrepreneurship. Just like, I'm sure, anyone else that has read Rich Dad, Poor Dad. Those of us who have read Robert Kiyosaki's work knows that ideally we want to have as many passive income streams as we can. In fact, he says that one of the easiest ways to build passive income is get started with a direct sales company or MLM. So, in 2006, that's what I did. Shortly there after, I met a guy who was quickly rising in the ranks of success in my group. Someone that inspired me quite a bit to leave the shell of an engineer behind. That someone was this session's guest, Mark Nathan. Mark has been financially free since 2009 and has worked his tail off to get there. Over the years, the speeches that I have seen him do and the videos that I have seen him in have made me realize that doing what he's done is possible... and that anyone can do what he's done. Like Pat Flynn, he's a very relatable guy and a teacher at heart. But he won't back away from giving you some tough love. Recently, Mark has been using his financial freedom to help other startups in the Chicago area get off the ground. And I assume, that one of the things he's realized is that a lot of us Millennials think that what we want is going to come easy to us. (I mean, why wouldn't it? So many of us have only ever had to be in school... and that was relatively a cake walk!) Well, that reason is why a lot of us fail at projects we set out to do. We simply don't realize all the hardships that we're going to face to achieve what we want to achieve. So, to help us get the right state of mind of what it takes to succeed, he and his co-author, David Anderson, wrote their first book: The Delusion of Passion - Why Millennials Struggle to Find Success. Who better to give us struggling Millennials a little tough love than a fellow Millennial who's reached the Summit? In today's chat, Laila and I talk with Mark about his ups and downs in business, what being financially free means to him, and what he and his wife do with their "extra" time.

Chris Tuff - Millennials and Gen Z in the Workplace: What to Expect in a Post Pandemic World (Aol 174)

Full Show Notes: newinceptions.com/174

Here it is 2020, and a good part of the population scratches their head when the subject of Millennials and Gen Z comes up. With the pandemic completely changing how things are done in the working world for the foreseeable future, it would seem that these generations are going to be the ones left picking up the pieces and reassembling the economy in their own way.

So what exactly does that look like? For the most part, we know what it looks like for entrepreneurs. But the usual 9 to 5 world is going to change drastically in the next 5 to 10 years. Like after 9/11, when we were all about ramping up security, are we going to now see a continued uptick in technology use specifically geared towards maintaining healthy workplaces? How will this change the workplace overall? Will things ever go back to "normal"?

These are some of the questions Veronica and I ask this session's guest, Chris Tuff, author of the book The Millennial Whisperer.

If you've not heard Chris before and you're into futurism, I think you'll really enjoy this chat.

Enjoy!

Getting Your Website To Work For You With Jon Thompson (AoL 029)

Show notes: newinceptions.com/session29

When doing business in today's world, one of the basic things that we have to have is a website. It's the central hub to all of our social media and it's where we own EVERYTHING that's on it. It's not rented space (meaning that if we have content elsewhere, if that company were to ever break ties with us or that they just bellied up, we would lose our business from there). When you have your own site, you protect yourself from these issues. However, once you have that website up, there's always going to be all kinds of maintenance that you have to do to keep it relevant. One of the easiest ways to drive Search Engines to your site is to produce content on a regular basis (just like this!). Other things that you can do include SEO (Search Engine Optimization) and SEM (Search Engine Marketing - if you've never heard of SEM, you might have heard of backlinking which is part of it.) Like many people who do online marketing for a living, I know a thing or two about making websites. Once you do it once or twice and you're used to running your site, then you can help others get there. However, that's really just scratching the surface. There's so much more that goes into having a successful website, it's not even funny. This session's guest has made helping people do all those other things that make a successful website his business. From getting one up from scratch to helping simply with SEO and SEM, Jon has his clients covered. Working in an efficient, transparent, and very communication centric manner, he doesn't try to sell people and small companies a one size fits all solution. He's all about customer service. Which in the online world can be somewhat rare - especially since a lot of hosting companies are moving towards easy one size for everyone solution methods. In this particular chat with Jon, we discuss how he lined himself up for success, why you should be aware of what SEO and SEM are, the importance of knowing keywords when creating your website, and why he believes customer service is so important - today more than ever. We also touch on how he got into the work he does and what kind of clients he likes to have. Whether you're looking to get your website noticed in an ocean of websites, or you're simply thinking about being a freelancer that does similar things, this is a good talk for you.